Glovo ✷
Glovo ✷
Glovo - TikTok Ads
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Glovo - TikTok Ads ✷
What did we do?
Concept, creative strategy, script, art direction, production, post-production.The Idea:
Create TikTok ads that look super native so they don't look like an ad—using Native sound trends that can relate to Glovo’s message, and creating original content using the “Meme Language Code” of the TikTok platform - while adding value to the user by being educational telling them how Glovo can make their life easier.
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Installs (New Customers). Orders for existing customers.
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These Tiktok Campaigns brought +28K new installs and +26M Views- on the TikToks. Many of these concepts were featured in the TikTok Creative center since they were in the top 5 TikTok ads in the region for more than a month.
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We did this project taking into account that we had to produce everything in a way that was easy to scale to different markets (more than 20 countries). So we ended up shooting more than 268 videos 🤓.
The Results:
These TikTok Campaigns brought +28K new installs and +26M Views- on the TikToks. Many of these concepts were featured in the “TikTok Creative Center” since they were in the top 5 TikTok ads in their region. Also, the TikTok team personally congratulated Michelle (our Creative Director 🍌) on her fantastic work translating the platform's native trends into Glovo’s brand in such a unique and successful way 💛.
