Esto es nutrición ✷

Esto es nutrición ✷

Esto es Nutrición - Rebranding

Esto es Nutrición - Rebranding ✷

What did we do?

Rebrand, social media strategy, motion & grapic design, art direction

The Context:

Esto es nutrición is a nutrition podcast,
but not the kind you’re used to…

Two passionate millennials nutritionists will guide you on a transformative journey toward a healthy relationship with food and your body. With a fresh, unfiltered approach, these experts challenge misinformation on social media and the harmful effects of diet culture.

  • Followers and monthly listeners

  • The rebrand and social strategy delivered real impact: +12K social followers and +20K listeners across Apple Podcasts and Spotify—leading to a partnership with Podimo in Spain.

  • As longtime followers of the hosts, we already had a deep appreciation for their project. That’s why it was especially rewarding when they reached out to collaborate with us.

Two women are eating donuts and smiling. The background is purple with various playful icons and the text 'Esto es nutrición' in colorful, cut-out letters. The logo 'podimo' appears at the bottom.
An abstract pattern composed of nine squares in a 3x3 grid with various shades of pink, purple, black, white, and gray.
Two women sitting at a table with microphones, having a conversation in a colorful, playful room with decorations. One woman is speaking, the other smiling. The table has a white dog-shaped lamp, a lava lamp, cups, and various items. The background has purple walls with posters, a floral balloon decoration, and shelves with toys and decor.
Abstract purple and lavender textured background.
Two women seated at a table in a colorful studio with purple walls, microphones, a rocket-shaped lamp, a lava lamp, and various toys and decorations. One woman is speaking, the other is smiling. There are magazines, mugs, a lava lamp, a toy dog, and a plate with food on the table, with a large screen displaying a colorful image behind them.

The Idea

Align and craft the podcast’s branding to reflect the hosts’ vibe, with an analog, ’90s-inspired look and feel. At the same time, we created a social media strategy to share clips and key moments from each episode, helping boost engagement and reach.

The Results:

The rebrand and social strategy delivered real impact: +12K social followers and +20K listeners across Apple Podcasts and Spotify—leading to a partnership with Podimo in Spain.

A colorful promotional poster for a podcast titled 'Esto es Nutrición,' episode 40, about the third revolutionary season. The poster features two women, one with curly hair and glasses, and the other with straight hair, smiling with raised arms. The background includes a pink and purple collage with doodles, doodle hearts, and a chocolate bar, headphones, and torn paper design elements.
A colorful collage-style poster promoting a podcast episode about nutrition and diversity, with images of two women raising their hands, surrounded by doodles, text, and icons for podcast platforms.
Colorful poster with text in Spanish, featuring images of pink ice cream, a chocolate bar, a purple drink, and a pointing hand. The background is pink with decorative elements and torn notebook paper.

Esto es Nutrición - Rebranding

Esto es Nutrición - Rebranding ✷

Creativity

Creativity ✷

Amazing Results

Amazing Results ✷