Glovo ✷

Glovo ✷

A woman sitting at a table with two trays of sushi, holding chopsticks, in a colorful restaurant. There is a yellow Glovo shopping bag and a yellow sign with a message in Spanish that says "Si solo puedes pensar en comida...".

Glovo - TV Campaign

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Glovo - TV Campaign ✷

A hand holding a smartphone displaying the Glovo app with an image of fried chicken in a striped container. There are green plants and a wooden surface in the background. The text at the top reads 'Luego pedí otro glovo'.

What did we do?

Creative strategy, motion & graphic design, 
post-production.

The Idea:

Create TikTok ads that look super native so they don't look like an ad—using Native sound trends that can relate to Glovo’s message, and creating original content using the “Meme Language Code” of the TikTok platform - while adding value to the user by being educational telling them how Glovo can make their life easier.

A colorful advertisement for Glovo showing a burger with human eyes and a smile, against a yellow background, with the text 'Pide un Glovo' at the bottom.

  • Installs (New Customers). Orders for existing customers.

  • These Tiktok Campaigns brought +28K new installs and +26M Views- on the TikToks. Many of these concepts were featured in the TikTok Creative center since they were in the top 5 TikTok ads in the region for more than a month.

  • We did this project taking into account that we had to produce everything in a way that was easy to scale to different markets (more than 20 countries). So we ended up shooting more than 268 videos 🤓.

Screenshot of TikTok Creative Center website showcasing high-performing TikTok ads, with a purple header labeled 'TikTok Creative Center', a large

The Results:

These TikTok Campaigns brought +28K new installs and +26M Views- on the TikToks. Many of these concepts were featured in the “TikTok Creative Center” since they were in the top 5 TikTok ads in their region. Also, the TikTok team personally congratulated Michelle (our Creative Director 🍌) on her fantastic work translating the platform's native trends into Glovo’s brand in such a unique and successful way 💛.

Glovo - Tiktok Ads

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Glovo - Tiktok Ads ✷

A credit list screen for a project with a retro computer style, include names of team members, roles, and acknowledgments. The screen has a purple background with a grid pattern, with decorative stars and a banana in the design. The header features an orange oval bubble with the word 'Credits' in bold letters.
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Cool Ads

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Cool Ads ✷

Amazing Results

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Amazing Results ✷