Glovo ✷
Glovo ✷
Glovo - TV Campaign
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Glovo - TV Campaign ✷
What did we do?
Creative strategy, motion & graphic design, post-production.The Idea:
We created a TV campaign where the true protagonist is a catchy song: fun, and easy to remember. Written to showcase just how simple Glovo is to use.
Visually, the music is brought to life through a sing-along/karaoke experience, where the lyrics appear on screen and naturally invite viewers to follow along. This is enhanced by dynamic, eye-catching motion design and hand-made animated doodles that adds rhythm, clarity, and personality to the piece.
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Installs (New Customers). Orders for existing customers.
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The result is a memorable campaign that transforms product functionality into entertainment.
We then rolled out the campaign across more than 20 countries, adapting the piece to different formats and channels. It went on to become the first in a series of six TV campaigns, all building on the strong foundation and success of this initial launch. -
We did this project taking into account that we had to produce everything in a way that was easy to scale to different markets (more than 20 countries).
The Results:
The result is a memorable campaign that transforms product functionality into entertainment.
We then rolled out the campaign across more than 20 countries, adapting the piece to different formats and channels. It went on to become the first in a series of six TV campaigns, all building on the strong foundation and success of this initial launch.
Click below to watch the result.
Beware: the catchy song might get stuck in your head, you’ll be singing it for the next three days.
Glovo - TV Campaign
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Glovo - TV Campaign ✷
